Standard QR codes
A conventional, plain QR code with no branded surround. This is what most people recognise: a square of black modules on a light background.
Static (free)
The final content is encoded directly. Perfect for a URL, Wi-Fi credentials or a vCard that won't need to change. Works forever without a subscription. Not trackable, not editable after printing.
Dynamic + tracked (paid)
Encodes a managed short URL. Change where it points at any time, pause it, and see scan analytics — without reprinting. Still looks like an ordinary plain QR code; there's no branded surround.
Tracking never requires the MCQRC branded format. If you want a plain-looking code with analytics, the paid Tracked plan is the right fit.